Privacy policy

1. Introduction

This Privacy Policy explains how Matrix AI Ltd (“Matrix AI”, “MyHyve”, “we”, “us”, or “our”) collects, uses, stores, transfers, protects, and otherwise processes personal information when you access or use MyHyve's website, mobile applications, services, features, content, and related products (collectively, the “Platform”).

MyHyve is committed to protecting your privacy and ensuring that your personal data is handled responsibly, securely, and in compliance with applicable data protection laws, including:

• the UK General Data Protection Regulation (“UK GDPR”);
• the UK Data Protection Act 2018;
• UAE Federal Decree Law No. 45 of 2021 on the Protection of Personal Data;
• applicable international privacy laws.

By using the Platform, you acknowledge that you have read and understood this Privacy Policy.

2. Data controller

For the purposes of applicable data protection laws, the data controller is:

Matrix AI Ltd
London, England, United Kingdom
Email: hello@myhyve.net

3. Information we collect

We may collect information directly from you, automatically through your use of the Platform, and from third-party sources.

A. Account information

When creating an account, we may collect your full name, email address, mobile number, date of birth, username, password credentials, and profile photograph.

B. Roommate profile information

You may voluntarily provide your occupation, employer, educational background, languages spoken, lifestyle preferences, smoking preferences, alcohol preferences, pet preferences, religious preferences (optional), gender preferences (where legally permissible), interests and hobbies, and roommate expectations.

C. Property listing information

When posting accommodation listings, we may collect the property address, building information, room details, rental amount, utility information, property photographs, property videos, and availability dates.

D. Verification information

To improve trust and security, we may collect passport copies, Emirates ID copies, driving licence copies, residence permits, utility bills, selfie verification images, and employment verification documents.

E. Payment information

Where applicable, we may collect billing information, payment transaction records, and subscription information. Payment card details are generally processed by third-party payment processors and are not stored by MyHyve.

F. Technical information

We automatically collect IP addresses, device identifiers, browser type, operating system, login timestamps, geographic location data, website interaction data, and cookies and tracking information.

4. How we use your information

We use personal information to:

• create and manage accounts;
• provide accommodation matching services;
• facilitate communications between users;
• verify identities;
• detect fraud and abuse;
• improve user experience;
• personalise search results;
• process payments;
• provide customer support;
• enforce our Terms and policies;
• comply with legal obligations;
• protect users and platform integrity.

5. Legal basis for processing

Where UK GDPR applies, we process personal data based on:

• Contractual necessity — processing required to provide MyHyve services.
• Legitimate interests — including fraud prevention, security monitoring, service improvements, customer support, and business operations.
• Consent — where legally required, including marketing communications, cookie preferences, and optional profile information.
• Legal obligations — to comply with court orders, law enforcement requests, and regulatory requirements.

6. User matching technology

MyHyve may use automated technologies and algorithms to suggest compatible roommates, rank accommodation listings, personalise recommendations, and improve search results. Such technologies are designed to improve user experience and do not constitute legally binding decisions.

7. Information sharing

We may share personal information with:

• Other users — certain profile and listing information is visible to users.
• Service providers — including cloud hosting providers, payment processors, analytics providers, verification partners, and communication service providers.
• Professional advisors — including auditors, lawyers, accountants, and compliance consultants.
• Regulatory authorities — where legally required.

We do not sell personal data to third parties.

8. International data transfers

MyHyve operates globally. Personal data may be processed in the United Kingdom, the United Arab Emirates, the European Economic Area, and other jurisdictions where service providers operate. Appropriate safeguards will be implemented where required by applicable law.

9. Data retention

We retain information only for as long as reasonably necessary to provide services, comply with legal obligations, resolve disputes, investigate fraud, and enforce agreements. Account information may remain archived after account closure where legally required.

10. Security

MyHyve employs commercially reasonable security measures including encryption, secure servers, access controls, authentication systems, monitoring systems, and security audits. However, no system can guarantee absolute security. Users are responsible for maintaining the confidentiality of their account credentials.

11. Cookies and tracking technologies

MyHyve uses cookies and similar technologies to maintain user sessions, analyse traffic, improve functionality, remember preferences, and detect abuse. Users may control cookies through their browser settings. Certain services may not function properly if cookies are disabled.

12. Marketing communications

Users may receive account notifications, security alerts, service announcements, and promotional communications. Users may opt out of marketing communications at any time. Service-related communications cannot be disabled where necessary for account administration.

13. Your rights

Subject to applicable law, users may request:

• access to personal data;
• correction of inaccurate data;
• deletion of personal data;
• restriction of processing;
• objection to processing;
• data portability;
• withdrawal of consent.

Requests may be submitted to hello@myhyve.net.

14. Children's privacy

MyHyve is intended solely for individuals aged 18 years or older. We do not knowingly collect personal information from minors. Accounts belonging to minors may be removed immediately.

15. Changes to this policy

We may revise this Privacy Policy periodically. Updated versions become effective upon publication. Continued use of MyHyve constitutes acceptance of the revised policy.

16. Contact us

Privacy Officer
Matrix AI Ltd
London, England, United Kingdom
Email: hello@myhyve.net